Russell Westbrook starred in the "UNITE" film series that Jordan Brand introduced last year. Focused on youth empowerment the athlete's "Why Not?" moto fits the "UNITE" campaign very well. The Why Not Zero.3 is accompanied by a globe-and-heart graphic on the left shoe and the words "UNITE" on each heel tab, this shoe is meant to speak to the generations not just the youth. Available in-store and online.